Goals and Contents
The Master in “Cognitive Psychology in Health Communication”, jointly offered by the Faculty of Communication of Università Della Svizzera Italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR), presents a joint Master programme in Cognitive Psychology with an interdisciplinary training in neuroscience, health communication and management. The program focuses on the intersection between the theoretical bases of cognitive psychology and those of communication applied to the context of health. Cognitive psychology is the study of all those mental processes which are relevant for behavior, normal and pathological, including, among the many, communication, language, memory, perception, attention, problem-solving. Students, who choose this curriculum will get an advanced theoretical background in neuroscience and modern psychology will learn research methods in health communication and advanced statistical tools for the analysis of health frameworks, acquiring at the same time knowledge on organizational behavior and management. An additional goal of this program is to familiarize students with the latest research and practice in these areas and to translate and use this knowledge in the context of health in today’s diverse communities.
The Master’s program is designed to train students who will understand the causes of health-related behaviors and who will also be able to design new and effective interventions to prevent disease and promote health. The entire Master’s program takes advantage of synergies and complementarities between the two Universities, USI and UNISR, and offers excellent competences in teaching and research. This Master offers a high degree of innovation thanks also to the advanced technologies available on-site in the two universities in terms of high-tech equipment, data centers, laboratories, and health facilities.
The study program promotes a cross-sectoral approach along IV semesters. Modules at USI and UNISR are subdivided in thematic modules that include compulsory and electives courses as it follows below. Elective courses and integrative training represent a flexible part of the program allowing students to deepen either the clinical psychological aspects or to focus on health communication. The program includes 120 ECTS (minimum) with 61 ETCS compulsory on Psychological Module, 12 ETCS compulsory n Health Communication Module, 15 ETCS Compulsory on Management Module. A student must also acquire during the program at least 8 ETCS of electives courses. Thesis (18 ETCS) and field project (6 ECTS) are compulsory and must focus on psychology.
During the fall semesters (I and III), students will attend classes taught at USI, whereas courses in spring semesters (II and IV) will be taught at UniSR. Over the two years, students will be supported by an active tutoring service and will cumulate extra credits and integrative psychological training, participating in seminar activities, ongoing research projects, and laboratory activities, practical activities held at hospital San Raffaele and in neurology and psychology department at UNISR.
Cognitive Psychology in Communication and Health is a rapidly growing field, which is often integrated into various fields of psychology, including social psychology, educational psychology, developmental psychology, clinical psychology, marketing, and economics.
We anticipate that graduates from the program will work in research labs and institutes, clinics, and governmental health organizations, NGOs or other health domains, schools, notable companies.
Furthermore, training in this Master program is designed to produce students who can design novel and effective interventions to prevent disease and promote health.
I Module Psychology and Research Methods
Compulsory (61 ECTS)
Learning and Memory, 6 ECTS, 1st Semester USI
Quantitative and qualitative Methods in Public Health A, 3 ECTS, 1st Semester USI
Quantitative and qualitative Methods in Public Health B, 3 ECTS, 1st Semester USI
Epidemiology and Psychometrics, 6 ECTS, 1st Semester USI
Advanced Topics in Cognitive Psychology, 6 ECTS, 2nd Semester UNISR
Decision Making and Behavior, 9 ECTS, 2nd Semester UNISR
Advances in Behavioural Neurosciences, 12 ECTS, 2nd Semester UNISR
Advanced Modelling in Psychology, 4 ECTS, 4th Semester UNISR
Health Psychology, 6 ECTS, 4th Semester UNISR
Social Psychology, 6 ECTS, 4th Semester UNISR
Electives courses and integrative psychological training (min 8 ECTS max 21ECTS)
Neuropsychology, 2 ECTS, 4th Semester UNISR
Health Informatics, 4 ECTS, 4th Semester UNISR
Loss trauma and emotions, 2 ECTS, 4th Semester UNISR
Neurosciences in Organizations, 2 ECTS, 4th Semester UNISR
Theory and Methods in Clinical Assessment, 4 ECTS, 4th Semester UNISR
Psychiatrics and Clinical Psychology (integrative), 7 ECTS, 4th Semester UNISR
Integrative training in Psychology, 6 ECTS, 4th Semester UNISR
II Module Health Communication
Compulsory (12 ECTS)
Health Communication, 6 ECT, 1st Semester USI
Social Marketing, 6 ECTS, 1st Semester USI
Electives courses in Health Communication (12 ECTS: max 9)
Interpersonal Communication in Health, 3 ECTS, 3rd Semester USI
Health Campaign Development and Evaluation, 6 ECTS, 3rd Semester USI
Industry & Institutions perspectives: Stakeholders in the Swiss Health System, 3 ECTS, 3rd Semester USI
Advanced Research Methods in Health Communication, 3rd Semester USI
III Module Management (15 CTS)
Corporate Strategy, 6 ECTS, 3rd Semester USI
Accounting, 3 ECTS, 3rd Semester USI
Organizational Behavior, 6 ECTS, 3rd Semester USI
Compulsory Field Project in Psychology (6 ECTS), 4th Semester UNISR/USI
Compulsory Thesis in Psychology (18 ECTS), 4th Semester UNISR/USI
The formal requirement for admission to the Master’s degree in Cognitive Psychology in Health Communication is a Bachelor’s degree (Major) in Psychology granted by a recognized university.
Admission depends on the academic results of the candidate.
This program is entirely held in English. Applicants who are not native English speaker or whose first degree was not taught in English, are required to provide an internationally recognized certificate to demonstrate a B2 level on the Common European Framework of Reference for language learning (CEFR).
July 31st/April 30th (candidates who need a VISA).
Tuition fees for the Master’s degrees amount to CHF 4’000 per semester. Applicants whose official residence was in Switzerland (including Liechtenstein and Campione d’Italia) at the time of the final high school exam (Maturità) pay a reduced semester fee of CHF 2’000.