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USC Alfred E. Mann School of Pharmacy and Pharmaceutical Sciences MS in Biopharmaceutical Marketing
USC Alfred E. Mann School of Pharmacy and Pharmaceutical Sciences

MS in Biopharmaceutical Marketing

Los Angeles, USA

2 Years

English

Full time

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USD 57,699 *

Distance Learning, On-Campus

* Total Cost by Program Estimated. Academic Year 2022-23: $2,137 per unit

Introduction

Master the Marketing of Healthcare Innovation

USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.

Graduates will learn and use the practical tools, skills, and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.

All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.

Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.

High Demand, Real Impact

A partnership between USC Mann and the Price School of Public Policy, the Schaeffer Center brings together health policy experts, seasoned pharmacoeconomics specialists, and faculty across USC and other leading institutions to solve pressing challenges in healthcare.

Program Benefits

  • Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement.
  • Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices.
  • Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies.
  • Learning by doing through team collaborations and scenario-based learning problem-solving representing current real-world situations and critical decision pathways.
  • Lectures from industry executives are offered across biopharmaceutical marketing courses, offering unique access to insights and critical skills from experts in the respective fields.
  • Professional development through dedicated support from program staff and networking opportunities.

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Admissions

Curriculum

Program Outcome

Scholarships and Funding

About the School

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